Traditional marketing system of fruits and vegetables is
unfavorable for farmers as major share of consumer rupee is
pocketed by the traders. The farmers used to get low price
for their produce whereas the consumers had to pay higher
price for poor quality products available in the markets.
The PSAMB started “farmers’s market” in 1987 with a view to
give boost to the small farmers around cities so as to
provide direct access to the consumers, by eliminating the
middlemen. It is also known as the “Apni Mandi” because it
belongs to both the farmers and the consumers who can
mutually help each other.
Basic infrastructure facilities like market yard, lighting
etc. are provided by the PSAMB/APMC’s Farm level extension
services of the relevant departments are also pooled in,
securing the benefit of on-going Government scheme to “Apni
Mandi” farmers. The benefits include input subsides, better
quality seeds and loans at reasonable rates of interest from
the Bank. Apni Mandi scheme provides self -employment to the
producers and also remove the social inhibition among them
for retail sale of the produce. Apni Mandis are being
organized at about 26 cities and towns of the State
including Chandigarh. An evaluation study has shown that
Apni mandi has really proved a blessing for the farmers
particularly the small farmers and boon to the consumers.